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ITN Productions has launched a new festive competition to find the most creative interpretation of the story of the Nativity.

With support from Jerusalem Productions, which is funded by the Jerusalem Trust, one of The Sainsbury Family Charitable Trusts, The Nativity Factor will invite people to script, produce and submit their own films about the timeless story of the Nativity. Entries will be judged on creativity, style and story. From traditional storytelling to off-the-wall interpretations, The Nativity Factor welcomes all comers with the strapline “One story. Thousands of storytellers”.

Budding producers and storytellers will submit videos via www.thenativityfactor.com, with films then uploaded by ITN Productions to its dedicated YouTube Nativity Factor channel and promoted at www.facebook.com/thenativityfactor and via @NativityFactor on Twitter in a cross-media initiative.

The most popular films will then go before a panel of expert judges including former Destiny’s Child star Michelle Williams, which will select the winning video that will see its creator win £5,000. There is also a prize of £1,000 plus a day spent at ITN for the winner of the under-16s category.  Michelle Williams will be tweeting throughout the competition to over 165,000 Twitter followers.

“Nativity Factor marks our third year in partnership with Jerusalem Productions,” said Mark Browning, Managing Director of ITN Productions. “The project is a great example of bespoke, multi-platform creative content including a dedicated microsite, YouTube channel and social media elements all developed using our in-house expertise.”

“Christmas is my favourite time of the year – a time for giving and sharing with your loved ones and mankind to celebrate the birth of Christ,” said competition judge Michelle Williams. “I am excited to see others’ interpretations and creativity concerning the miraculous Nativity Story.”

Videos can be submitted before 2nd December, followed by a public vote, and the judges announcing a final winner just in time for Christmas on 14th December.

The Nativity Factor is a continuation of innovative work from ITN Productions for Jerusalem Productions, including Secret Santa with Jenni Falconer for Living TV in 2010 and a dedicated Christmas YouTube Channel and app in 2009.


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